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The Financial Brand Publishes Article Featuring Phase 5 SMB Study

We're proud to share that The Financial Brand, a respected source for banking news, trends, and growth strategies has published an article featuring our 2023 Small Business Banking Study. The piece is written by James Rubin and is entitled, "The Small Business Pain Points That Spell Opportunity for Banks". It opens with the following paragraph:

"Most small and midsize businesses are satisfied with their primary financial institution...Yet businesses generally don't think of calling their bank or credit union about an array of key operational issues they say they need help with. Here's what bankers can do to capitalize on a wide range of opportunities they are missing out on."

The article then proceeds to share key findings for its audience, and supports these findings with data points from the study, presented using data visualization techniques that help tell the story. The piece wraps up by summarizing 5 key takeaways for financial services professionals to improve their strategy for serving business customer.

Several cross references to other studies and articles from the Financial Brand's broad suite of relevant content make this article even richer. For example, readers can bring the insights to life by learning about Comerica's innovative co-op initiative for small businesses, or how Oxford Bank has developed new ways to help their business borrowers cope with rising rates.

Once again, we're very pleased to have such a prominent industry publication recommend and feature our 2023 F2SB study to its followers and subscribers. You can read the complete article here.

Written by Steve Hansen

Steve Hansen, MBA, is the President of Phase 5 US and the leader of the firm's Data Analytics practice. With almost 2 decades of experience in client-side marketing strategy, market research, and product management, Steve brings a client’s mindset and drive for actionable results to each project. He has extensive experience in capturing the view “from the outside” with a special focus on product and service innovation. Steve is based in Minneapolis, Minnesota.