Case Studies

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Experience Design B2B Case Study - Experience Design
Informing a Customer Centric Strategy through Journey Mapping
Phase 5 was commissioned to develop customer journeys for our client's target industry sectors.
Case Study - Market Insights
Opportunity Assessment
A service provider wanted to identify market opportunities for its clinic management solutions and ...
Case Study - Market Insights
Association Membership Segmentation
The wealth management arm of a professional association needed to develop a new segmentation of ...
Case Study - Experience Design
Identifying Barriers for Smart Home Product via In-Person Concept Testing
A tech start-up was seeking to assess the usability and overall user experience of their smart ...
Case Study - Experience Design Retail
Testing a Retail Giant's Mobile App to Improve the Experience
A major retail company with an extensive, global, network of stores, wanted to provide a winning ...
Case Study - Experience Design
Modernizing CBC/Radio-Canada's Corporate Website
CBC/Radio-Canada desires to re-design their corporate website ( to adapt to the ...
Case Study - Experience Design
Understanding Client Needs with Personas
A major insurance company wanted to improve the experience within different lines of business and ...
Case Study - Experience Design
Using Personas to Drive Profitable Growth
A major insurance company wanted to drive profitable growth through a differentiated customer ...
Case Study - Experience Design
Creating a Roadmap Using our Strategic Devshop Method
A global financial services company wished to map out what an ideal customer journey, to help them ...
Case Study - Innovation
Identifying Innovation Opportunities for Personal Financial Management
Like its competitors, our client, a major North American financial services company, is investing ...