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Dr. Rob Vagi Presents at Storytelling for Data Scientists

Phase 5 is excited to share that our own Lead Data Scientist, Dr. Rob Vagi was a featured speaker at "Storytelling for Data Scientists" on July 8th, 2020. This virtual event (attended by over 100 participants) was part of the MRIA's (Market Research and Intelligence Association's) professional development webinar series for 2020.

Rob's presentation, entitled "Effective Storytelling - The Hero's Journey" was one of 4 presentations to be made by an impressive panel of accomplished research experts including Laura Warren, Richard Boire, and Susan Shu Chang. All speakers agreed on how critical it is to focus on the audience, and the problem that audience is trying to solve.

Rob's presentation demonstrated how to use a Hero's Journey to frame your story, identifying each of the following as you go: the hero, their problem, the solution, and their exhortation (next steps). His Summary is below:

Summary from Rob Vagi's Storytelling for Data Scientists presentation July 8, 2020 MRIA

For more details, or to connect with Rob about your specific story, contact us.

Written by Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).