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Case Studies

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Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

humm group Canada sales collateral
Case Study - Market Insights humm group Canada market expansion market expansion research katherine wellman humm group customer financing research
Link to Market Expansion: Set Yourself Up for Success with the Right Insights
Market Expansion: Set Yourself Up for Success with the Right Insights
Working with Phase 5, humm group Canada identified strategic insights that were critical to a ...
UX Case Study 2 - Picture1
Experience Design B2B Case Study - Experience Design
Link to Informing a Customer Centric Strategy through Journey Mapping
Informing a Customer Centric Strategy through Journey Mapping
See the Phase 5 research case study on customer journey mapping: similarities across industry ...
Case Study - Market Insights
Link to Opportunity Assessment
Opportunity Assessment
A service provider wanted to identify market opportunities for its clinic management solutions and ...
Case Study - Market Insights
Link to Association Membership Segmentation
Association Membership Segmentation
The wealth management arm of a professional association needed to develop a new segmentation of ...
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Case Study - Experience Design
Link to Identifying Barriers for Smart Home Product via In-Person Concept Testing
Identifying Barriers for Smart Home Product via In-Person Concept Testing
A tech start-up was seeking to assess the usability and overall user experience of their smart ...
person tapping the touchscreen on their mobile phone
Case Study - Experience Design Retail
Link to Testing a Retail Giant's Mobile App to Improve the Experience
Testing a Retail Giant's Mobile App to Improve the Experience
A major retail company with an extensive, global, network of stores, wanted to provide a winning ...
UX Case Study 5 - Picture1
Case Study - Experience Design
Link to Modernizing CBC/Radio-Canada's Corporate Website
Modernizing CBC/Radio-Canada's Corporate Website
CBC/Radio-Canada desires to re-design their corporate website (cbc.radio-canada.ca) to adapt to the ...
UX Case Study 4 - Picture1
Case Study - Experience Design
Link to Understanding Client Needs with Personas
Understanding Client Needs with Personas
A major insurance company wanted to improve the experience within different lines of business and ...
UX Case Study 3 - Picture1
Case Study - Experience Design
Link to Using Personas to Drive Profitable Growth
Using Personas to Drive Profitable Growth
A major insurance company wanted to drive profitable growth through a differentiated customer ...
UX Case Study 1 - Picture1
Case Study - Experience Design
Link to Creating a Roadmap Using our Strategic Devshop Method
Creating a Roadmap Using our Strategic Devshop Method
A global financial services company wished to map out what an ideal customer journey, to help them ...