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Schumaila Kumar

Schumaila is a Vice President at Phase 5 who leads quantitative and qualitative research for a broad range of clients, primarily in the financial and information services sectors. A seasoned professional who manages large scale and complex projects, she is adept at ‘bringing out the story’ behind the data, illuminating research findings and delivering key insights that inform client decisions. Schumaila speaks four languages, holds a Master’s Degree in Communications from Wayne State University, MI, USA and a Master’s Degree in Interpretation from Innsbruck University, Austria.

Recent Posts

Where Gen Z Goes for Financial Advice
New Research Studies Digital Banking Services trends in consumer banking Engaging Gen Z Gen Z Generation Z Gen Z Banking Insights Gen Z Banking Gen Z research Financial Services for Gen Z banking insights gen z digital banking Gen Z banking trends Schumaila Kumar what % of gen z has a bank account? are gen z financially savvy? gen z perceptions do gen z have no savings? what is gen z financial problem
Link to Gen Z Banking Insights Part Two: Using Technology to Improve Service
Gen Z Banking Insights Part Two: Using Technology to Improve Service
Digital tools and technology are key to connecting with Generation Z, and to providing the type of ...
Gen Z Banking Preferences Chart
Finance and Banking New Research Studies Consumer Financial Services consumer banking statistics trends in consumer banking banking industry disruption 2025 banking predictions Engaging Gen Z Gen Z Generation Z Gen Z Banking Insights Gen Z Banking Gen Z research 2023 research Financial Services for Gen Z human element in banking banking insights gen z digital banking Gen Z banking trends
Link to Gen Z Banking Insights Part One: The Importance of Human Connections
Gen Z Banking Insights Part One: The Importance of Human Connections
Phase 5's study of Gen Z banking preferences suggests when to double down on digital tools, and ...
Enhanced Online Survey Example
research techniques online surveys gamify surveys gamifying surveys Engaging Gen Z Longer Engagement in Research Richer Feedback Gen Z Generation Z Engagement Through Visual Appeal Future Engagement in Research Dynata Dynata Online Panel Research on Research
Link to Gen Z - The Power of Enhanced Surveys
Gen Z - The Power of Enhanced Surveys
Engaging North American Generation Z audiences to participate in research can be challenging. Read ...
bitcoin on a wallet on a credit card; forms of payment
Finance and Banking market research New Research Studies banking industry Financial Institutions NYPAY Consumer Financial Services impact on banking Financial Services Digital Transformation financial services industry SMBs Financial Service payment trends banking industry disruption payments disruption in banking industry 2025 banking predictions P2P crypto currency contactless payments BNPL digital payments crypto payments
Link to Payment Trends Expected to Disrupt the Banking Industry by 2025
Payment Trends Expected to Disrupt the Banking Industry by 2025
Findings from Phase 5’s 2023 study into Payment Trends show anticipated disruptions to the Banking ...