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Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

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Case Study - Market Insights data analytics Financial Services quantitative research Interac payment solutions research financial services case study cluster analysis e-transfer for business qualitative research
Link to Phase 5 Publishes New Interac Case Study
Phase 5 Publishes New Interac Case Study
Learn about our multi-phased research project with our client Interac, from initial value prop ...
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Link to Phase 5 Selects Qualtrics as Experience Management Solutions Provider
Phase 5 Selects Qualtrics as Experience Management Solutions Provider
With Qualtrics, Phase 5 consultants will be able to work smarter together by using an integrated ...
PHase 5 team members at ESOMAR Congress 2022
Events market research Market Research Business Senior Research Analyst 2021 SMB Insights insights ESOMAR ESOMAR Congress Insights and Research Industry Events
Link to Key Takeaways from the 75th Annual ESOMAR Congress
Key Takeaways from the 75th Annual ESOMAR Congress
Read Phase 5's summary of the top 10 themes from ESOMAR Congress 2022, chosen for their impact on ...
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CX Bruce Temkin Godfather of CX CXPA Past Chair UX and CX CXPA CX Events CX Day CX Industry
Link to Celebrate CX Day - October 4, 2022
Celebrate CX Day - October 4, 2022
Don't miss the CXPA's 10th annual CX Day, a virtual global celebration of the CX industry and ...
Financial Brand Insights Magazine Cover Fall 2022 Issue
CX thefinancialbrand Financial Brand article Retail Banking banking industry Financial Institutions Consumer Financial Services Financial Services Arnie Guha Andreas Noe UX financial brand feature customer experience for financial services Integrating UX & CX UX and CX banking experience
Link to Phase 5 Article Published in Financial Brand Magazine
Phase 5 Article Published in Financial Brand Magazine
Read "How Making CX & UX Work Together Gives Banks a Sustainable Competitive Advantage" in ...
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Customer Experience CX customer centricity customer-centric Arnie Guha break down silos 360 Magazine Integrating UX & CX UX and CX Shane Shick 360 Magazine Top 10 List Top 10 Top 10 Picks
Link to Interview with Phase 5's Arnie Guha Makes 360 Magazine's Top 10 List
Interview with Phase 5's Arnie Guha Makes 360 Magazine's Top 10 List
"Why the UX and CX Silos Need to be Broken to Deliver Better Experiences" is #2 in the10 Must-Read ...
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Innovating customer journey mapping innovation Innovation Research jtbd innovation can be dull research for competitive advantage
Link to Small, Thoughtful Innovations Can Have Big Impact
Small, Thoughtful Innovations Can Have Big Impact
Learn from Phase 5's Doug Church how research can help identify opportunities for small but ...
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Customer Experience customer journey mapping CX MRIA MRIA-ARIM MRIA Webinar Arnie Guha MRIA Webcast MRIA Video Andreas Noe user experience UX Integrating UX & CX UX and CX UX & CX Video MRIA Blog Post
Link to Integrating UX & CX Presentation - Featured in MRIA Blog
Integrating UX & CX Presentation - Featured in MRIA Blog
Phase 5 / MRIA webinar re: Integrating UX & CX for the Ultimate Competitive Advantage is ...
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Events Market Research Business Canadian Research Insights Council insights ESOMAR research code of conduct ESOMAR Congress research business Insights and Research Industry Events
Link to ESOMAR Congress - Happening September 18-21, 2022
ESOMAR Congress - Happening September 18-21, 2022
As an ESOMAR member, Phase 5 is excited about the "world's largest summit of Insights and Analytics ...
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CX customer centricity customer-centric Bob Lederer RBDR Research Business Daily Report UX Integrating UX & CX UX and CX
Link to The RBDR Agrees: Business Needs CX and UX
The RBDR Agrees: Business Needs CX and UX
The Research Business Daily Report, hosted by Bob Lederer discusses how Customer Experience and ...