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Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

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Link to The RBDR Agrees: Business Needs CX and UX
The RBDR Agrees: Business Needs CX and UX
The Research Business Daily Report, hosted by Bob Lederer discusses how Customer Experience and ...
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Link to Phase 5 Welcomes 2 New Team Members
Phase 5 Welcomes 2 New Team Members
Demand for Consumer Behavior Insights is high, and the Phase 5 team continues to expand to meet our ...
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UX / Design CX Phase 5 MRIA MRIA-ARIM banking industry MRIA Webinar Arnie Guha MRIA Panel Discussion Andreas Noe UX Integrating UX & CX UX and CX
Link to MRIA UX & CX Webinar Rescheduled to June 23, 2022
MRIA UX & CX Webinar Rescheduled to June 23, 2022
Register now to hear experts Andreas Noe and Arnie Guha speak at "Integrating UX and CX for the ...
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Link to PDMA Presentation Now Available: JTBD + CJM = Better Innovation
PDMA Presentation Now Available: JTBD + CJM = Better Innovation
Learn how to combine Jobs-To-Be-Done with Customer Journey Mapping for more customer-centric ...
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Customer Experience Events customer journey mapping UX / Design CX Phase 5 Arnie Guha Insights Association Insights Association Webinar CX Research Insights Association X Event X Event UX Integrating UX & CX UX and CX
Link to Reuniting with the X: June 2022 Presentation Now Available
Reuniting with the X: June 2022 Presentation Now Available
Learn how to create a winning experience (UX, CX, EX) across channels & constituencies. ...
Arnie Guha to present at the Link to Phase 5 to Present at Insights Association's 2022 "X" Event
Phase 5 to Present at Insights Association's 2022 "X" Event
Don't miss Phase 5 and London Stock Exchange Group presenting together at the Insights ...
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Events Innovating customer journey mapping Innovation Jobs-To-Be-Done Phase 5 customer-centric PDMA product developers innovators innovation PDMA webcast Steve Hansen Phase 5 jobs to be done
Link to Phase 5's Steve Hansen to Present at PDMA Webcast
Phase 5's Steve Hansen to Present at PDMA Webcast
Hear Phase 5 Partner Steve Hansen in the June 2, 2022 PDMA webcast, "Combining Jobs-To-Be-Done and ...
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Link to ESOMAR Welcomes Phase 5 as a Corporate Member
ESOMAR Welcomes Phase 5 as a Corporate Member
Phase 5's corporate membership with ESOMAR demonstrates our ongoing commitment to objective ...
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Link to Phase 5 Findings Cited in Celent Report re: Small Business Credit
Phase 5 Findings Cited in Celent Report re: Small Business Credit
Celent, a leading FI tech advisory firm has cited Phase 5's State of SMB study to show how small ...
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Link to Phase 5 Announced as a Top Market Research Firm by UpCity
Phase 5 Announced as a Top Market Research Firm by UpCity
UpCity uses a data-driven model to ensure that buyers can connect with top service providers that ...