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Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

Top 5 of 2023
CX Case Study - Customer Experience Customer Insights insights and action from insights to action qualitative research UX & CX gamifying surveys smarter together AI & CX Engaging Gen Z insights research podcast phase 5 blog 2023 insights countdown
Link to Phase 5 Readers' Top Insights Articles of 2023
Phase 5 Readers' Top Insights Articles of 2023
Review our top 5 Insights articles from 2023. Refresh your memory on the key topics from the year, ...
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CX Customer Centricity customer centricity Customer Insights Integrating UX & CX recession proofing recession proofing with CX insights Andreas Noe Optimize CX in a downturn focus on the customer
Link to Anticipating a Downturn? Pause, Pivot, and Optimize your CX
Anticipating a Downturn? Pause, Pivot, and Optimize your CX
Leveraging CX in a possible downturn - Read this Q&A with Andreas Noe, Phase 5 Founding Partner ...
Top 10 Banner
CX UX Eficiency UX UX & CX Integrating UX & CX AI & CX phase 5 webinar
Link to Deep Dive: The Top 10 Ways to Bring UX & CX Closer Together
Deep Dive: The Top 10 Ways to Bring UX & CX Closer Together
Learn how to get your organization to prioritize customers in order to transcend competing ...
Empire State Building in NYC
market research Market Research Business Quirk's Quirk's Event NYC 2023 key takeaways from Quirk's 2023 MR and UXR ChatGPT and Research human aspect of research AI in Research research professionals event Driving Research Forward research for innovation
Link to Key Takeaways from the 2023 Quirk's Event in NYC
Key Takeaways from the 2023 Quirk's Event in NYC
What was the hottest topic at the 2023 Quirk's Event? AI and Research, of course. Learn more from ...
AI, as in artificial intelligence
Customer Experience CX Better Customer Experience Financial Services Retail CX Manufacturing CX AI in Manufacturing AI AI & CX AI in Retail AI in Financial Services personalization AI tools
Link to AI Enables Improved Customer Experience Through Personalization
AI Enables Improved Customer Experience Through Personalization
AI enables improved customer experience through greater personalization to increase ROI. Read ...
graph showing stock price falling
CX customer-centric innovation jobs to be done jtbd UX UX & CX customer-centric approach Reduce Business Uncertainty future proof your business Research to reduce business uncertainty
Link to Customer Centricity to Grow Your Business, Even (Especially!) During Uncertain Times
Customer Centricity to Grow Your Business, Even (Especially!) During Uncertain Times
Learn how Insights, Innovation, and Experience Management can help businesses become more ...
UX / Design Market Research Business Senior Research Analyst jobs to be done Experiential Design Digital Transformation Trends & Techniques small business technology qualitative research UX UX & CX quantitative research research techniques rachel langer rachel abugov smarter together sociology and research Queen's University Grad phase 5 employee spotlight how technology has changed our lives influence of technology impact of technology on human life
Link to Spotlight on Rachel Abugov – One of the Reasons We’re Smarter Together
Spotlight on Rachel Abugov – One of the Reasons We’re Smarter Together
Get to know Phase 5's Rachel (Langer) Abugov, MA Sociology, Account Manager, and expert in human ...
Shirts on a rack Link to Creating a Unified Experience – Considerations for Retail Companies
Creating a Unified Experience – Considerations for Retail Companies
As the retail landscape shifts, so does the challenge of delivering a unified brand experience. ...
Two colleagues high-fiving in the boardroom
Customer Experience UX / Design CX Better Customer Experience User Experience Arnie Guha Insights Association UX UX & CX Integrating UX & CX experience for sustainable competitive advantage Insights Association X Event Employee Experience holistic experience management
Link to Holistic Experience Management - Deep Dive with Arnie Guha
Holistic Experience Management - Deep Dive with Arnie Guha
Learn how & why to implement an integrated approach to UX, CX, and EX design in this interview ...
customer using a megaphone
customer journey mapping customer-centric Customer Insights voice of the customer PDMA innovation PDMA webcast Steve Hansen Steve Hansen Phase 5 jobs to be done Innovation Research excelling at innovation jtbd VOC cjm voice of customer JTBD Framework
Link to VOC Insights Techniques for Better Innovation
VOC Insights Techniques for Better Innovation
Interview with Steve Hansen: Combining Customer Journey Mapping (CJM) and Jobs-to-be-Done (JTBD) ...