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Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. With more than 25 years’ experience in Market Research and Customer Loyalty and Experience, Stephan has been volunteering with both the Customer Experience Professionals Association (as Board member and past Chair of the CXPA Toronto Network) and the Canadian Marketing Association's (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

Customer Experience customer journey mapping COVID-19 Business Impact Brand+Culture+Experience Importance of Culture customer advocate Post-COVID19 post-pandemic Three Legged Stool Role of Brand brand promise
The Role of Brand in Customer Advocate Creation: Post COVID
Post #2 in our Three Legged Stool series explores how Brand Promise works with Culture and Customer ...
Customer Experience UX / Design CX market research "COVID19 Business Impact Customer Insights New Reality Post-COVID19 Research Studies
COVID Update: New Research Studies Underway
More than ever, it’s important to keep your decisions founded in data to reduce risk and increase ...
Customer Experience Customer Experience CX Customer Experience customer360 Phase 5 Brand+Culture+Experience Importance of Culture customer advocate Post-COVID19
3 Elements for Creating a Customer Advocate: Post-COVID19
Like 3 legs on a stool, Brand, Culture, and Experience must work together to create customer ...
Customer Experience Experience Design Videos UX / Design CX User Experience customer centricity Phase 5
Take 5 with Phase 5: The Future of UX & CX
Arnie Guha, PhD, head of our Experience Design Practice discusses the future of User Experience and ...
Customer Experience CX Customer Experience Blog Phase 5
Study: CX Matters More Than Price (and the data you need to show it)
Companies often compete on price but customer experience can be more lucrative. See high-level data ...
Customer Experience Customer Experience
“Connected Learnings” Approach to Customer Experience Research #2
“Connected Learnings” Approach to Customer Experience Research #2
Customer Experience Customer Experience
Why You Need to Take a “Connected Learnings” Approach to Customer Experience Research Design
Why You Need to Take a “Connected Learnings” Approach to Customer Experience Research Design