Author Posts

Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. Stephan has more than 25 years’ experience in Market Research and Customer Loyalty and Experience and is a Board Director of the Insights Association. He has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

Creating a Unified Experience – Considerations for Retail Companies
As the retail landscape shifts, so does the challenge of delivering a unified brand experience. ...
Customer Experience UX / Design CX Better Customer Experience User Experience Arnie Guha Insights Association UX UX & CX Integrating UX & CX experience for sustainable competitive advantage Insights Association X Event Employee Experience holistic experience management
Holistic Experience Management - Deep Dive with Arnie Guha
Learn how & why to implement an integrated approach to UX, CX, and EX design in this interview ...
customer journey mapping customer-centric Customer Insights voice of the customer PDMA innovation PDMA webcast Steve Hansen Steve Hansen Phase 5 jobs to be done Innovation Research excelling at innovation jtbd VOC cjm voice of customer JTBD Framework
VOC Insights Techniques for Better Innovation
Interview with Steve Hansen: Combining Customer Journey Mapping (CJM) and Jobs-to-be-Done (JTBD) ...
Customer Experience CX customer centricity futureoftheinterface Better Customer Experience Steve Hansen Steve Hansen Phase 5 Digital Long Term Success User Experience Arnie Guha UX UX & CX Integrating UX & CX experience for sustainable competitive advantage
UX & CX Should Work Together for a Sustainable Competitive Advantage
Learn about the synergistic opportunities to be found in managing UX & CX holistically to ...