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Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. With more than 25 years’ experience in Market Research and Customer Loyalty and Experience, Stephan has been volunteering with both the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association's (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Recent Posts

business adaptability performance driven 2022 international leader in market research Head of Marketing Head of Research intellectual curiosity ortus club
3 Qualities Marketing & Research Leaders Need Now
Inspired by his discussion with The Ortus Club, Stephan Sigaud has identified these traits needed ...
Innovating market research nps Phase 5 customer advocate Research Studies B2SB thecargoagency small business marketing to small businesses cargo agency B2SB marketing 2021 SMB Insights State of SMB 2021 Study small business technology telecommunications to small businesses 2021 SMB Study SBO small business owner telecom marketers improve nps telecom enterprise excelling at innovation making SMB customers feel valued get the job done efficiently
Telecom Marketers - Improve Your NPS in the SMB Segment
Learn what matters most to SMBs in the post-pandemic world so you can build customer loyalty and ...
Financial Services for Small Business Owners: Top 3 “Moments of Truth”
Read the top 3 insights from our 2021 study for Financial Services companies to better serve their ...
Customer Experience UX / Design CX customer360 market research Phase 5 customer-centric COVID-19 Business Impact Customer Insights Research Studies Emotional Connections COVID-19 Consumer Behaviour Change COVID-19 Consumer Behaviour Impact COVID Impact Better Customer Experience 2020 Consumer Study Phase 5 Study New Series Digital Transformation The User Confidence Test
Digital Transformation: The User Confidence Test
Digital transformation is happening. Avoid "channel inertia" with the User Confidence Test, and by ...
Customer Experience UX / Design CX market research "COVID19 Business Impact Customer Insights New Reality Post-COVID19 Research Studies
COVID Update: New Research Studies Underway
More than ever, it’s important to keep your decisions founded in data to reduce risk and increase ...
Customer Experience Experience Design Videos UX / Design CX User Experience customer centricity Phase 5
Take 5 with Phase 5: The Future of UX & CX
Arnie Guha, PhD, head of our Experience Design Practice discusses the future of User Experience and ...
Customer Experience CX Customer Experience Blog Phase 5
Study: CX Matters More Than Price (and the data you need to show it)
Companies often compete on price but customer experience can be more lucrative. See high-level data ...
Customer Experience Customer Experience
“Connected Learnings” Approach to Customer Experience Research #2
“Connected Learnings” Approach to Customer Experience Research #2
Customer Experience Customer Experience
Why You Need to Take a “Connected Learnings” Approach to Customer Experience Research Design
Why You Need to Take a “Connected Learnings” Approach to Customer Experience Research Design