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Cx

Cx Posts

Top 5 of 2023
CX Case Study - Customer Experience Customer Insights insights and action from insights to action qualitative research UX & CX gamifying surveys smarter together AI & CX Engaging Gen Z insights research podcast phase 5 blog 2023 insights countdown
Link to Phase 5 Readers' Top Insights Articles of 2023
Dec 19, 2023
Phase 5 Readers' Top Insights Articles of 2023
Review our top 5 Insights articles from 2023. Refresh your memory on the key topics from the year, ...
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by Stephan Sigaud
CX image
CX Customer Centricity customer centricity Customer Insights Integrating UX & CX recession proofing recession proofing with CX insights Andreas Noe Optimize CX in a downturn focus on the customer
Link to Anticipating a Downturn? Pause, Pivot, and Optimize your CX
Nov 21, 2023
Anticipating a Downturn? Pause, Pivot, and Optimize your CX
Leveraging CX in a possible downturn - Read this Q&A with Andreas Noe, Phase 5 Founding Partner ...
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by Stephan Sigaud
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CX UX Eficiency UX UX & CX Integrating UX & CX AI & CX phase 5 webinar
Link to Deep Dive: The Top 10 Ways to Bring UX & CX Closer Together
Sep 21, 2023
Deep Dive: The Top 10 Ways to Bring UX & CX Closer Together
Learn how to get your organization to prioritize customers in order to transcend competing ...
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by Stephan Sigaud
Chocolate Chip Cookies
CX Case Study - Customer Experience market research Phase 5 Customer Insights Emotional Connections Insurance insights and action qualitative research research techniques insurance CX qualitative health insurance CX emotional needs of customers suzie goan
Link to Don't Forget the Qualitative Research - a CX Case Study
Jul 19, 2023
Don't Forget the Qualitative Research - a CX Case Study
Qualitative techniques provide descriptive information about characteristics that are more ...
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by Suzie Goan
AI, as in artificial intelligence
Customer Experience CX Better Customer Experience Financial Services Retail CX Manufacturing CX AI in Manufacturing AI AI & CX AI in Retail AI in Financial Services personalization AI tools
Link to AI Enables Improved Customer Experience Through Personalization
Jun 21, 2023
AI Enables Improved Customer Experience Through Personalization
AI enables improved customer experience through greater personalization to increase ROI. Read ...
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by Stephan Sigaud
Person counting coins
CX Customer Centricity customer centricity customer-centric Innovation Research customer-centric approach recession proofing growth strategies for recession pricing and trade-off research positioning research pricing research doug church economic decline competitive advantage
Link to Leveraging a Recession for Growth?!?
Apr 26, 2023
Leveraging a Recession for Growth?!?
Read the 2nd article in the Phase 5 series about how businesses can become more future-proof by ...
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by Doug Church
graph showing stock price falling
CX customer-centric innovation jobs to be done jtbd UX UX & CX customer-centric approach Reduce Business Uncertainty future proof your business Research to reduce business uncertainty
Link to Customer Centricity to Grow Your Business, Even (Especially!) During Uncertain Times
Feb 15, 2023
Customer Centricity to Grow Your Business, Even (Especially!) During Uncertain Times
Learn how Insights, Innovation, and Experience Management can help businesses become more ...
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by Stephan Sigaud
Two colleagues high-fiving in the boardroom
Customer Experience UX / Design CX Better Customer Experience User Experience Arnie Guha Insights Association UX UX & CX Integrating UX & CX experience for sustainable competitive advantage Insights Association X Event Employee Experience holistic experience management
Link to Holistic Experience Management - Deep Dive with Arnie Guha
Jul 27, 2022
Holistic Experience Management - Deep Dive with Arnie Guha
Learn how & why to implement an integrated approach to UX, CX, and EX design in this interview ...
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by Stephan Sigaud
People collaborating to develop UX
Customer Experience CX customer centricity futureoftheinterface Better Customer Experience Steve Hansen Steve Hansen Phase 5 Digital Long Term Success User Experience Arnie Guha UX UX & CX Integrating UX & CX experience for sustainable competitive advantage
Link to UX & CX Should Work Together for a Sustainable Competitive Advantage
May 26, 2022
UX & CX Should Work Together for a Sustainable Competitive Advantage
Learn about the synergistic opportunities to be found in managing UX & CX holistically to ...
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by Stephan Sigaud
Apps on a phone to reflect the digital transformation
Customer Experience UX / Design CX customer360 market research Phase 5 customer-centric COVID-19 Business Impact Customer Insights Research Studies Emotional Connections COVID-19 Consumer Behaviour Change COVID-19 Consumer Behaviour Impact COVID Impact Better Customer Experience 2020 Consumer Study Phase 5 Study New Series Digital Transformation The User Confidence Test
Link to Digital Transformation: The User Confidence Test
Dec 15, 2020
Digital Transformation: The User Confidence Test
Digital transformation is happening. Avoid "channel inertia" with the User Confidence Test, and by ...
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by Stephan Sigaud
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