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Cx

Cx Posts

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CX Customer Centricity customer centricity customer-centric Innovation Research customer-centric approach recession proofing growth strategies for recession pricing and trade-off research positioning research pricing research doug church economic decline competitive advantage
Link to Leveraging a Recession for Growth?!?
Apr 26, 2023
Leveraging a Recession for Growth?!?
Read the 2nd article in the Phase 5 series about how businesses can become more future-proof by ...
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by Doug Church
graph showing stock price falling
CX customer-centric innovation jobs to be done jtbd UX UX & CX customer-centric approach Reduce Business Uncertainty future proof your business Research to reduce business uncertainty
Link to Customer Centricity to Grow Your Business, Even (Especially!) During Uncertain Times
Feb 15, 2023
Customer Centricity to Grow Your Business, Even (Especially!) During Uncertain Times
Learn how Insights, Innovation, and Experience Management can help businesses become more ...
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by Stephan Sigaud
Two colleagues high-fiving in the boardroom
Customer Experience UX / Design CX Better Customer Experience User Experience Arnie Guha Insights Association UX UX & CX Integrating UX & CX experience for sustainable competitive advantage Insights Association X Event Employee Experience holistic experience management
Link to Holistic Experience Management - Deep Dive with Arnie Guha
Jul 27, 2022
Holistic Experience Management - Deep Dive with Arnie Guha
Learn how & why to implement an integrated approach to UX, CX, and EX design in this interview ...
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by Stephan Sigaud
People collaborating to develop UX
Customer Experience CX customer centricity futureoftheinterface Better Customer Experience Steve Hansen Steve Hansen Phase 5 Digital Long Term Success User Experience Arnie Guha UX UX & CX Integrating UX & CX experience for sustainable competitive advantage
Link to UX & CX Should Work Together for a Sustainable Competitive Advantage
May 26, 2022
UX & CX Should Work Together for a Sustainable Competitive Advantage
Learn about the synergistic opportunities to be found in managing UX & CX holistically to ...
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by Stephan Sigaud
Apps on a phone to reflect the digital transformation
Customer Experience UX / Design CX customer360 market research Phase 5 customer-centric COVID-19 Business Impact Customer Insights Research Studies Emotional Connections COVID-19 Consumer Behaviour Change COVID-19 Consumer Behaviour Impact COVID Impact Better Customer Experience 2020 Consumer Study Phase 5 Study New Series Digital Transformation The User Confidence Test
Link to Digital Transformation: The User Confidence Test
Dec 15, 2020
Digital Transformation: The User Confidence Test
Digital transformation is happening. Avoid "channel inertia" with the User Confidence Test, and by ...
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by Stephan Sigaud
In Partnership With Logo
Customer Experience CX customer centricity COVID-19 Business Impact Customer Insights Post-COVID19 post-pandemic COVID Impact In Partnership With Better Customer Experience voice of the customer
Link to How to Create a Better Customer Experience in 2020
Oct 29, 2020
How to Create a Better Customer Experience in 2020
CX is even more important in 2020. See how it's evolving and how it can help your business with ...
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by Phase 5
Icon representing new research studies and analysis to support Post-COVID19 business plans by Phase 5
Customer Experience UX / Design CX market research "COVID19 Business Impact Customer Insights New Reality Post-COVID19 Research Studies
Link to COVID Update: New Research Studies Underway
May 28, 2020
COVID Update: New Research Studies Underway
More than ever, it’s important to keep your decisions founded in data to reduce risk and increase ...
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by Stephan Sigaud
picture of 3 legged stool (where the legs stand for Brand, Culture, and Experience)
Customer Experience Customer Experience CX Customer Experience customer360 Phase 5 Brand+Culture+Experience Importance of Culture customer advocate Post-COVID19
Link to 3 Elements for Creating a Customer Advocate: Post-COVID19
May 22, 2020
3 Elements for Creating a Customer Advocate: Post-COVID19
Like 3 legs on a stool, Brand, Culture, and Experience must work together to create customer ...
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by Andreas Noe
Take 5 with Phase 5 Video Image
Customer Experience Experience Design Videos UX / Design CX User Experience customer centricity Phase 5
Link to Take 5 with Phase 5: The Future of UX & CX
May 1, 2020
Take 5 with Phase 5: The Future of UX & CX
Arnie Guha, PhD, head of our Experience Design Practice discusses the future of User Experience and ...
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by Stephan Sigaud
Illustration of fish showing importance of CX over price in driving customer satisfaction.
Customer Experience CX Customer Experience Blog Phase 5
Link to Study: CX Matters More Than Price (and the data you need to show it)
Mar 19, 2020
Study: CX Matters More Than Price (and the data you need to show it)
Companies often compete on price but customer experience can be more lucrative. See high-level data ...
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by Stephan Sigaud
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