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Link to IIEX.NA Conference Highlights: AI + Human is Still Key to Success
Apr 24, 2024
IIEX.NA Conference Highlights: AI + Human is Still Key to Success
CMO Stephan Sigaud shares key takeaways from April 2024's IIEX.NA event, including the importance ...
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by Steve Hansen
Top 5 of 2023
CX Case Study - Customer Experience Customer Insights insights and action from insights to action qualitative research UX & CX gamifying surveys smarter together AI & CX Engaging Gen Z insights research podcast phase 5 blog 2023 insights countdown
Link to Phase 5 Readers' Top Insights Articles of 2023
Dec 19, 2023
Phase 5 Readers' Top Insights Articles of 2023
Review our top 5 Insights articles from 2023. Refresh your memory on the key topics from the year, ...
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by Stephan Sigaud
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CX Customer Centricity customer centricity Customer Insights Integrating UX & CX recession proofing recession proofing with CX insights Andreas Noe Optimize CX in a downturn focus on the customer
Link to Anticipating a Downturn? Pause, Pivot, and Optimize your CX
Nov 21, 2023
Anticipating a Downturn? Pause, Pivot, and Optimize your CX
Leveraging CX in a possible downturn - Read this Q&A with Andreas Noe, Phase 5 Founding Partner ...
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by Stephan Sigaud
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CX Case Study - Customer Experience market research Phase 5 Customer Insights Emotional Connections Insurance insights and action qualitative research research techniques insurance CX qualitative health insurance CX emotional needs of customers suzie goan
Link to Don't Forget the Qualitative Research - a CX Case Study
Jul 19, 2023
Don't Forget the Qualitative Research - a CX Case Study
Qualitative techniques provide descriptive information about characteristics that are more ...
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by Suzie Goan
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customer journey mapping customer-centric Customer Insights voice of the customer PDMA innovation PDMA webcast Steve Hansen Steve Hansen Phase 5 jobs to be done Innovation Research excelling at innovation jtbd VOC cjm voice of customer JTBD Framework
Link to VOC Insights Techniques for Better Innovation
Jun 29, 2022
VOC Insights Techniques for Better Innovation
Interview with Steve Hansen: Combining Customer Journey Mapping (CJM) and Jobs-to-be-Done (JTBD) ...
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by Stephan Sigaud
Apps on a phone to reflect the digital transformation
Customer Experience UX / Design CX customer360 market research Phase 5 customer-centric COVID-19 Business Impact Customer Insights Research Studies Emotional Connections COVID-19 Consumer Behaviour Change COVID-19 Consumer Behaviour Impact COVID Impact Better Customer Experience 2020 Consumer Study Phase 5 Study New Series Digital Transformation The User Confidence Test
Link to Digital Transformation: The User Confidence Test
Dec 15, 2020
Digital Transformation: The User Confidence Test
Digital transformation is happening. Avoid "channel inertia" with the User Confidence Test, and by ...
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by Stephan Sigaud
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Customer Experience CX customer centricity COVID-19 Business Impact Customer Insights Post-COVID19 post-pandemic COVID Impact In Partnership With Better Customer Experience voice of the customer
Link to How to Create a Better Customer Experience in 2020
Oct 29, 2020
How to Create a Better Customer Experience in 2020
CX is even more important in 2020. See how it's evolving and how it can help your business with ...
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by Phase 5
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customer360 Blog Phase 5 Customer Insights Post-COVID19 Connecting with Customers Emotional Connections
Link to Emotionally Connecting with Your Customers Matters
Jun 24, 2020
Emotionally Connecting with Your Customers Matters
Emotional connections with customers increase profitability. See Phase 5’s Framework for ways to ...
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by Suzie Goan
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Customer Experience UX / Design CX market research "COVID19 Business Impact Customer Insights New Reality Post-COVID19 Research Studies
Link to COVID Update: New Research Studies Underway
May 28, 2020
COVID Update: New Research Studies Underway
More than ever, it’s important to keep your decisions founded in data to reduce risk and increase ...
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by Stephan Sigaud
Change from Physical to Online Shopping is the new reality
COVID-19 Phase 5 COVID-19 Business Impact Customer Insights New Reality
Link to Preparing for a New Customer Reality
Apr 15, 2020
Preparing for a New Customer Reality
COVID-19 has changed customer behavior. See why customer insights are needed to help businesses ...
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by Doug Church
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