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Customer Insights

Customer Insights Posts

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customer journey mapping customer-centric Customer Insights voice of the customer PDMA innovation PDMA webcast Steve Hansen Steve Hansen Phase 5 jobs to be done Innovation Research excelling at innovation jtbd VOC cjm voice of customer JTBD Framework
Link to VOC Insights Techniques for Better Innovation
Jun 29, 2022
VOC Insights Techniques for Better Innovation
Interview with Steve Hansen: Combining Customer Journey Mapping (CJM) and Jobs-to-be-Done (JTBD) ...
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by Stephan Sigaud
Apps on a phone to reflect the digital transformation
Customer Experience UX / Design CX customer360 market research Phase 5 customer-centric COVID-19 Business Impact Customer Insights Research Studies Emotional Connections COVID-19 Consumer Behaviour Change COVID-19 Consumer Behaviour Impact COVID Impact Better Customer Experience 2020 Consumer Study Phase 5 Study New Series Digital Transformation The User Confidence Test
Link to Digital Transformation: The User Confidence Test
Dec 15, 2020
Digital Transformation: The User Confidence Test
Digital transformation is happening. Avoid "channel inertia" with the User Confidence Test, and by ...
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by Stephan Sigaud
In Partnership With Logo
Customer Experience CX customer centricity COVID-19 Business Impact Customer Insights Post-COVID19 post-pandemic COVID Impact In Partnership With Better Customer Experience voice of the customer
Link to How to Create a Better Customer Experience in 2020
Oct 29, 2020
How to Create a Better Customer Experience in 2020
CX is even more important in 2020. See how it's evolving and how it can help your business with ...
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by Phase 5
Photo of emoji to support article about Emotional Connection with Customers
customer360 Blog Phase 5 Customer Insights Post-COVID19 Connecting with Customers Emotional Connections
Link to Emotionally Connecting with Your Customers Matters
Jun 24, 2020
Emotionally Connecting with Your Customers Matters
Emotional connections with customers increase profitability. See Phase 5’s Framework for ways to ...
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by Suzie Goan
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Customer Experience UX / Design CX market research "COVID19 Business Impact Customer Insights New Reality Post-COVID19 Research Studies
Link to COVID Update: New Research Studies Underway
May 28, 2020
COVID Update: New Research Studies Underway
More than ever, it’s important to keep your decisions founded in data to reduce risk and increase ...
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by Stephan Sigaud
Change from Physical to Online Shopping is the new reality
COVID-19 Phase 5 COVID-19 Business Impact Customer Insights New Reality
Link to Preparing for a New Customer Reality
Apr 15, 2020
Preparing for a New Customer Reality
COVID-19 has changed customer behavior. See why customer insights are needed to help businesses ...
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by Doug Church
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