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Innovation

Innovation Posts

Image from IIEX NA Conference
Events Innovating market research Customer Insights New Research Studies Market Research Business best practices for online research online research methodologies innovators innovation Steve Hansen Phase 5 jobs to be done Digital Long Term Success Innovation Research insights and action Digital Market Research Trends Conference qualitative research in-person qualitative research JTBD Framework quantitative research research techniques AI AI & CX AI tools ChatGPT and Research human aspect of research AI in Research research professionals event Driving Research Forward research for innovation Research on Research insights research events Balance AI and Human-Centred Methods IIEX
Link to IIEX.NA Conference Highlights: AI + Human is Still Key to Success
Apr 24, 2024
IIEX.NA Conference Highlights: AI + Human is Still Key to Success
CMO Stephan Sigaud shares key takeaways from April 2024's IIEX.NA event, including the importance ...
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by Steve Hansen
graph showing stock price falling
CX customer-centric innovation jobs to be done jtbd UX UX & CX customer-centric approach Reduce Business Uncertainty future proof your business Research to reduce business uncertainty
Link to Customer Centricity to Grow Your Business, Even (Especially!) During Uncertain Times
Feb 15, 2023
Customer Centricity to Grow Your Business, Even (Especially!) During Uncertain Times
Learn how Insights, Innovation, and Experience Management can help businesses become more ...
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by Stephan Sigaud
customer using a megaphone
customer journey mapping customer-centric Customer Insights voice of the customer PDMA innovation PDMA webcast Steve Hansen Steve Hansen Phase 5 jobs to be done Innovation Research excelling at innovation jtbd VOC cjm voice of customer JTBD Framework
Link to VOC Insights Techniques for Better Innovation
Jun 29, 2022
VOC Insights Techniques for Better Innovation
Interview with Steve Hansen: Combining Customer Journey Mapping (CJM) and Jobs-to-be-Done (JTBD) ...
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by Stephan Sigaud
Small Business Owner / Consumer at work
Innovating customer centricity data analytics market research Phase 5 customer-centric COVID-19 Business Impact Research Studies COVID-19 Impact Consumer Finance small business small businesses Consumer Financial Services 2020 Consumer Study Digital Transformation Digital Banking Services Reinventing Small Business Banking innovation Digital Long Term Success cargo agency Digital Transformation Trends & Techniques small business technology consumer expectations telecommunications to small businesses logistics to small businesses
Link to Digital Transformation: Why Treat Consumers & SBO Customers Differently (and How)
Apr 22, 2021
Digital Transformation: Why Treat Consumers & SBO Customers Differently (and How)
Phase 5 studies demonstrate how Small Business Owners have different needs and expectations of ...
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by Steve Hansen
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