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Suzie Goan

Suzie Goan is a Manager of Qualitative Research and CX at Phase 5. She has over 15 years of experience leading consumer insights and CX projects for Fortune 1000 clients in financial services, healthcare, retail and hospitality, with a prime area of interest in research that taps into unconscious emotion through metaphor, images and storytelling. Suzie has written about CX in Marketing Management, MIT Sloan Management Review and Quality Management. She is based in Minneapolis, MN and holds degrees in Journalism and English from the University of Oregon.

Recent Posts

market research action-oriented presentations compel leaders to act insights and action strategic vision inform and engage empower employees from insights to action make strategic change happen change management inspire engage empower inspire teams activation organizational change launching an activation effort
From Insights to Action: Making Strategic Change Happen
After market research, what comes next? To realize a sustainable competitive advantage, acting on ...
customer360 Blog Phase 5 Customer Insights Post-COVID19 Connecting with Customers Emotional Connections
Emotionally Connecting with Your Customers Matters
Emotional connections with customers increase profitability. See Phase 5’s Framework for ways to ...