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Innovation Research

Innovation Research Posts

Image from IIEX NA Conference
Events Innovating market research Customer Insights New Research Studies Market Research Business best practices for online research online research methodologies innovators innovation Steve Hansen Phase 5 jobs to be done Digital Long Term Success Innovation Research insights and action Digital Market Research Trends Conference qualitative research in-person qualitative research JTBD Framework quantitative research research techniques AI AI & CX AI tools ChatGPT and Research human aspect of research AI in Research research professionals event Driving Research Forward research for innovation Research on Research insights research events Balance AI and Human-Centred Methods IIEX
Link to IIEX.NA Conference Highlights: AI + Human is Still Key to Success
Apr 24, 2024
IIEX.NA Conference Highlights: AI + Human is Still Key to Success
CMO Stephan Sigaud shares key takeaways from April 2024's IIEX.NA event, including the importance ...
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by Steve Hansen
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CX Customer Centricity customer centricity customer-centric Innovation Research customer-centric approach recession proofing growth strategies for recession pricing and trade-off research positioning research pricing research doug church economic decline competitive advantage
Link to Leveraging a Recession for Growth?!?
Apr 26, 2023
Leveraging a Recession for Growth?!?
Read the 2nd article in the Phase 5 series about how businesses can become more future-proof by ...
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by Doug Church
customer using a megaphone
customer journey mapping customer-centric Customer Insights voice of the customer PDMA innovation PDMA webcast Steve Hansen Steve Hansen Phase 5 jobs to be done Innovation Research excelling at innovation jtbd VOC cjm voice of customer JTBD Framework
Link to VOC Insights Techniques for Better Innovation
Jun 29, 2022
VOC Insights Techniques for Better Innovation
Interview with Steve Hansen: Combining Customer Journey Mapping (CJM) and Jobs-to-be-Done (JTBD) ...
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by Stephan Sigaud
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