Insights

Author Posts

Steve Hansen

Steve Hansen, MBA, is the President of Phase 5 US. With almost 2 decades of experience in client-side marketing strategy, market research, and product management, Steve brings a client’s mindset and drive for actionable results to each project. He has extensive experience in capturing the view “from the outside” with a special focus on product and service innovation. Steve is based in Minneapolis, Minnesota.

Recent Posts

Customer Experience customer journey mapping
Best practices for Customer Journey Mapping
Blog: Best practices for Customer Journey Mapping
Seven Benefits of Customer Journey Mapping
Blog: Seven Benefits of Customer Journey Mapping
Can Customer Journey Mapping help you leave the Isle of Cyclops?
Blog: Can Customer Journey Mapping help you leave the Isle of Cyclops?
Agile
How Insights Teams Can Help Drive Business Agility
How Insights Teams Can Help Drive Business Agility
Online Research
How to select good online study respondents
How to select good online study respondents
Online Research
Good and bad respondents in online research -- in search of great conversations
Good and bad respondents in online research -- in search of great conversations
Customer Experience
Statement design -- more important than you think
Statement design -- more important than you think
Is NOW the right time for customer journey mapping?
Is NOW the right time for customer journey mapping?
Best practices for customer journey mapping
Best practices for customer journey mapping
Innovation Jobs-To-Be-Done
Competing against luck -- Clayton Christensen's book about Jobs To Be Done
Competing against luck -- Clayton Christensen's book about Jobs To Be Done